Identify two external stakeholders of PU.

2

In the context of PU, distinguish between internal stakeholders and external stakeholders.

4

Explain the interests of two of PU’s internal stakeholders.

4

Explain the interests of two of PU’s external stakeholders.

4

In the context of PU, examine possible areas of conflict between the various

stakeholders. (Make sure you identify the conflict between two stakeholders – individuals or groups. Then, explain the conflict and apply it to PU.)

6

In the context of PU, examine possible areas of mutual benefit between

stakeholders. (Make sure you identify the benefits between two stakeholders – individuals or groups. Then, explain the benefits and apply it to PU.)

6

Section 1.5: External environment

Define the term external environment (line 15)

Define the term economic recession (line 17)

Describe two STEEPLE factors that have impacted PU.

4

Examine how changes in the external environment create both opportunities and threats for PU.

6

Prepare a STEEPLE analysis for PU using four factors.

6

Explain the opportunities and threats PU could face when opening a

campus in country B (line 139). (More data about country B will have to be provided)

6

Section 1.6: Growth and Evolution

Define the term growth (line 135)

2

Define the term multinational (line 108).

2

Describe two types of economies of scale that PU could achieve through growth.

4

With reference to PU distinguish between internal and external growth.

4

Explain one advantage and one disadvantage of internal growth for PU

4

Explain two advantages of internal growth for PU.

4

Explain two advantages of external growth for MM.

4

Discuss the use of (JV, Acquisitions, Mergers,……… as a method of external growth for PU

Section 1.7: Organizational Planning Tools

Explain how Lewin’s force field analysis can help PU to decide whether to open a campus in Country B.

HL only

4

Draw a fishbone diagram to identify the causes of employee low morale in the Faculty of History.

HL only

4

Using a force field analysis evaluate the decision of refurbishing the

teaching facilities that were damaged by the accident.

HL only

10

Using a decision tree evaluate the possible growth strategies. (More quantitative data needed)

HL only

10

Questions

SL/HL

Marks

Section 2.1: Functions and Evolution of HRM

Define the term redundancy (line 37).

2

Define the term training (line 79, 141)

2

Define the term part-time employment (line 59).

2

Define staff turnover (line 87)

2

Define resignation (line 87)

2

Define job vacancies (line 88)

2

Outline two external factors that may influence human resource planning at PU.

4

Explain two types of training PU could have used when increasing their IT training for lecturers

4

Explain one advantage and one disadvantage of training employees at PU.

4

Distinguish between dismissals and redundancies

4

Outline the common steps in the process of recruiting employees at PU.

4

State two common steps of the dismissal process that PU should have followed when dismissing Patricia Hughes.

4

Explain one advantage and one disadvantage of having high staff turnover in the Faculty of History.

4

Section 2.2: Organizational structure

Explain how Handy’s “Shamrock organization” could be applied to PU.

6

In the context of PU, explain the importance of core employees to the organization.

4

In the context of PU, explain the importance of outsourced employees to the organization.

4

Examine how cultural differences may impact on communication at PU.

6

Discuss how cultural differences and innovation in communication technologies may impact on communication at PU.

10

Section 2.3: Leadership and Management

In the context of PU, distinguish between leadership and management

Describe one advantage and one disadvantage of Jim´s leadership style.

4

Section 2.4: Motivation

Explain how non-financial rewards can affect job satisfaction and productivity of PU’s employees.

4

Using “one motivation theory” examine the factors that affect the level of employee’s motivation in the Faculty of History.

6

Using “one motivation theory” analyze the motivation of PU employees

6

Section 2.5: Organizational culture (HL only)

In the context of PU, describe the meaning of organizational culture.

HL only

2

Explain the culture within the Faculty of History at PU.

HL only

4

Section 2.6: Employer and employee relations (HL only)

Outline two possible sources of conflict in the workplace at PU.

HL only

4

Explain two methods of conflict resolution at PU

HL only

4

Evaluate approaches to conflict resolution that could be used to solve the conflict between Jim Summerfield and the staff in the Faculty of History.

HL only

10

Questions

SL/HL

Marks

Section 4.1: The role of marketing

Define the term marketing strategies (line 61).

2

Define the term marketing (line 77).

In the context of PU, distinguish between the marketing of goods and the marketing of services.

4

Examine the marketing objectives of a for profit organization like and non- profit organizations lime PU

6

Discuss how ethical considerations and culture may influence marketing practices and strategies of PU.

10

Section 4.2: Marketing planning

Section 4.3: Sales Forecasting

Section 4.4: Market Research

Define the term survey (line 11)

2

Identify two methods of secondary market research that MM can use to understand better the Country B market.

2

Section 4.5: The 4 P’s

Define the term promotion (line 63).

2

Define the term prototype (line 75).

2

Define the term social media (line 105).

2

In the context of PU, distinguish between the goods and services.

4

Comment on the appropriateness of over-pricing medicine by one of the companies who funds medical research (line 116)

4

In the context of PU distinguish between above and below the line promotion.

4

Section 4.6: The extended Marketing Mix

Analyze the importance of the seven Ps model for PU.

HL only

6

Analyze the importance of People, Processes and Physical evidence in marketing PU’s services.

HL only

6

Section 4.7: International Marketing

In the context of MM, explain one method they could use to enter Country B.

HL only

4

Examine one advantage and one disadvantage of PU using international marketing.

HL only

4

In the context of PU, analyze the role of cultural differences in international marketing.

HL only

6

Questions

SL/HL

Marks

Section 5.1: The role of operations management

Define the term sustainability (line 118)

2

Define the term operations (line 129).

2

Analyse the importance of ecological sustainability for PU

6

Section 5.2: Production Methods

Section 5.3: Lean Production and quality management

Define the term “waste” (line 122)

HL only

Section 5.4: Location

Section 5.5: Production planning

HL only

Section 5.6: Research and development

Define the term research

Explain the importance of innovation for PU

HL only

4

Section 5.7: Crisis management and contingency planning

In the context of PU, explain the difference between crisis management and contingency planning

HL only

4

Explain two advantages for PU of having contingency plans in place

HL only

4