The key concepts - Ethics"Being good is good business."- Dame Anita Roddick (1942 - 2007), Founder of The Body Shop"Wrong is wrong, even if everyone is doing it. Right is right, even if no one is doing it."- William Penn (1644 - 1718), English author"No society can surely be flourish-ing and happy, of which the far greater part of the members are poor and miserable."- Adam Smith, An Inquiry into the Nature and Causes...