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Entrepreneurship

Entrepreneurship (AO2)- Anita Roddick (1942 - 2007), Founder of The Body ShopThis section of the IB Business Management syllabus looks at entrepreneurship (AO2).Entrepreneurship describes the traits of individuals who run their own business(es). The entrepreneur is both willing and able to take calculated risks by investing in a business start-up or commercial initiative. They are often described as visionaries.

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