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4.1 Glossary of key terms

Unit 4.1 Glossary of key terms - Introduction to marketingKey termDefinitionMarket growthMarket leaderMarket orientationMarket shareMarket sizeMarketingNeedsThese are the things people need in order to survive, e.g., food, water, and shelter.Product orientationSales revenueSales volumeWantsReturn to the Unit 4.1 - Introduction to marketing homepage

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