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4.5 Glossary of key terms

Unit 4.5 Glossary of key terms - PromotionKey termDefinitionAbove the line promotion (ATL)AdvertisingBelow the line promotion (BTL)Customer loyalty schemesDirect mailDirect marketingImpulse buyingInformative promotionMerchandisePersonal sellingPersuasive promotionPoint of sale (POS)PromotionPromotional mix

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