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Extension strategies

Extension strategies (AO3)"Watch the product life cycle; but more important, watch the market life cycle."- Philip Kotler (b. 1931), Professor of International Marketing at the Kellogg School of ManagementExtension strategies and the product life cycleExtension strategies are marketing approaches used to lengthen the product life cycle. They are used as a product enters or is in the decline stage of its life cycle product...

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