Methods/techniques of primary market research
Methods / techniques of primary market research (AO2) Primary market research (or field research) is the gathering of first-hand data, custom-made to an organization’s specific needs. It is essentially about the collection of new data because the information does not currently exist. Organizations are increasingly using online tools (e.g., SurveyMonkey and Zoomerang) and social media (e.g., Facebook, Instagram,...