Social media marketing
Social media marketing (SMM) as a promotional strategy (AO3) “Ordinary people can spread good and bad information about brands faster than marketers.”- Ray Johnson (1927 - 1995), American artist “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”- Jeff Bezos, Founder of Amazon.com Digital technology has revolutionised the way in which businesses use promotional...