The importance of having a USP
The importance of having a unique selling point/proposition (USP) (AO2) "If you look back in history of the women who are most memorable and most stylish, they were never the followers of fashion. They were the ones who were unique in their style, breakers of the rules. They were authentic, genuine, original. They were not following the trends."- Nina Garcia, Editor-in-chief of ELLE magazine A unique selling point...