Aspects of branding
Aspects of branding (AO2) "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."- Warren Buffett (b. 1930), CEO of Berkshire Hathaway Branding is a marketing technique used to give a product or business a unique name or identity. Examples include: Amazon, Nestle, Lego, IKEA, Apple, McDonald’s, Nintendo, and Volkswagen. The role, or purpose, of...