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Aspects of branding

Aspects of branding (AO2)"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you"ll do things differently."- Warren Buffett (b. 1930), CEO of Berkshire HathawayBranding is a marketing technique used to give a product or business a unique name or identity. Examples include: Amazon, Nestle, Lego, IKEA, Apple, McDonald’s, Nintendo, and Volkswagen.The role, or purpose, of branding...

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