Organizational culture (HL)
Organizational culture (AO1) “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”- Ralph Waldo Emerson (1803 - 1882), American poet The term corporate culture (or organizational culture) refers to an organization’s set of core values and beliefs. It shapes the firm’s attitudes and norms. The term was coined by T. Deal and A. Kennedy (1982) who referred to...