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Developing products that address customers’ unmet needs

The importance of developing goods & services that address customers’ unmet needs (AO2)"The easy and the simple are not identical. To discover what is really simple and to act upon the discovery is an exceedingly difficult task".- John Dewey, Experience and Education (1938)“The biggest risk is not taking any risk... In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking...

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