Home of real teaching & learning
  • Full support for teachers
  • Focus on critical thinking
  • Engaging classroom activities
  • Integrated student eBook
  • Assessed tasks / qBank
  • Practice exam questions

The InThinking Guarantee: Our sites are written by expert practitioners and not by AI

See our AI policy

Disclaimer: InThinking subject sites are neither endorsed by nor connected with the International Baccalaureate Organisation.

Don't miss out, find out!

Methods/techniques of secondary market research

Methods / techniques of secondary market research (AO2) Secondary research, also known as desk research, refers to the collection of data and information that was previously collected by another source, i.e., the data or information already exists about a product, business, or market. Examples include gathering sources from: A market analysis report contains data and information about a particular product, market or...

Help