Pricing methods
Pricing methods (AO3) Price refers to the value of a good or service that is paid by the customer.The price of a product will usually cover the costs of production, allowing the business to earn profit. The syllabus requires students to understand the appropriateness of the following nine pricing methods (AO3): 1. Cost-plus (mark-up) 2. Penetration 3. Loss leader 4. Predatory 5. Premium pricing 6. Dynamic pricing (HL...