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Innovation: incremental and disruptive

Innovation - Incremental and Disruptive (AO2)"Stay Hungry, Stay foolish."- Steve Jobs (1955 - 2011), Co-founder of AppleInnovation can be defined as the commercial of a new idea in order to fulfil existing customer needs or to create an unmet customer wants (desires).Find out more about Coca-Cola’s product innovations, such as its billion-dollar Maaza brand of fruit juice drinks in India. Other brands that Coca-Cola...

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