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BMT 2 - Ansoff matrix

  • BMT
  • BMT 2 - Ansoff matrix

Business Management Toolkit 2 - Ansoff matrixThe Ansoff growth matrixSource: adapted from Ansoff, I.: Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5, Sep-Oct 1957, pp. 113-124The Ansoff matrix is a strategic decision-making tool, used to devise product and market growth strategies for an organization. It was developed by Russian American Igor Ansoff in his article ‘Strategies for Diversification’,...

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