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BMT 12 - Force field analysis (HL only)

Business Management Toolkit 12 - Force field analysis (HL only)Force field analysis (FFA) is an organizational planning and decision-making tool used to examine the driving forces for change and the restraining forces against change. It enables managers and entrepreneurs to list (brainstorm), discuss, and assess the various reasons for and against a proposed change. FFA was devised by German-American social psychologist...

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