4.6 Glossary of key terms
Unit 4.6 Glossary of key terms - Glossary of key terms Key term Definition Business etiquette Cultural exports Demographics Direct investment E-commerce Exporting Franchising Globalization Joint venture International marketing Legal constraints Multinational company (MNC) Opportunities Strategic alliance Strategic implications Tariff Threats Return to the Unit 4.6 - International marketing (HL only) homepage Return...