Above the line promotion
Above the line (ATL) promotion (AO2) “Time is money, especially when you are talking to a lawyer or buying a commercial.”- Frank Dane (1885 - 1957), British actor Above the line (ATL) promotion refers to paid-for marketing communications through the use of independent mass media. Examples include the use of advertisements on television, radio, cinemas, billboards, magazines and national newspapers. Hence, control and...