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Above the line promotion

Above the line (ATL) promotion (AO2)“Time is money, especially when you are talking to a lawyer or buying a commercial.”- Frank Dane (1885 - 1957), British actorAbove the line (ATL) promotion refers to paid-for marketing communications through the use of independent mass media. Examples include the use of advertisements on television, radio, cinemas, billboards, magazines and national newspapers. Hence, control and...

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