The nature of business
The nature of business (AO1) “Business shapes the world. It is capable of changing society in almost any way you can imagine.”- Dame Anita Roddick (1942 – 2007), Founder of The Body Shop The first section of the IB Business Management syllabus looks at the nature of businesses in terms of why they exist, what they do, and how they do this. Businesses exist to satisfy the needs and wants of their customers by selling...