InThinking Subject Sites

Subscription websites for IB teachers & their classes

Find out more


Sitemap
Recommendations
Other subjects
Brochure

Disclaimer: InThinking subject sites are neither endorsed by nor connected with the International Baccalaureate Organisation.

Student access tools
 You need to log-in or subscribe in order to use Student access.

BMT 4 - Boston Consulting Group matrix

  • BMT
  • BMT 4 - Boston Consulting Group matrix

Business Management Toolkit 4 - The Boston Consulting Group (BCG) matrixThe Boston Consulting Group (BCG) matrix is a visual marketing management tool used to analyse a firm’s product portfolio. For example, Apple’s product portfolio (which gives it a range of revenue streams) include: the iPhone, iPad, iTunes, Apple Watch, MacBook laptops, Airpods, and computer accessories. Some products (such as the iPhone) earn...

To access the contents of this site, you must subscribe.