4.5.2 Price
Unit 4.5 - The seven Ps of the marketing mix (2) - Price "Why are beautiful products only made for a few buyers? It must be possible to offer good design and function at low prices."- Ingvar Kamprad (1926 - 2018), Founder of IKEA "Price is what you pay. Value is what you get."- Warren Buffett (b. 1930), US business magnate, investor, and philanthropist Price refers to the value of a good or service that is paid by...