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4.5 Key Terms (Price)

Unit 4.5 Key Terms - PriceHL only key terms are show in red text.Key termDefinitionCompetitive pricingContribution pricingCost-plus pricing (or mark-up pricing)Dynamic pricingLoss leader pricingMark-up (or the profit margin)Penetration pricingPredatory pricingPremium pricingPricePrice elasticity of demand

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