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The 4Ps of Innovation

Tidd & Bessant"s 4Ps of Innovation“Every organisation needs one core competence - innovation.”- Peter Drucker, management guru (1909 - 2005)In the complex world of business, innovation is the successful commercialisation of new ideas. This article introduces the 4Ps model of innovation, developed by Professors Joe Tidd (University of Sussex) and John Bessant (University of Exeter). They argued that all businesses...

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