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4.5.6 Processes

Processes in the marketing mix (AO3)This section of the syllabus requires students to understand the importance of delivery processes in marketing a service and changes in these processes.Note to teachersIn the previous guide (syllabus), processes in the marketing mix was part of the extended marketing mix for HL only students. The extended marketing mix is no longer explicitly referred to in the new guide, and all 7...

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