InThinking Subject Sites

Subscription websites for IB teachers & their classes

Find out more


Sitemap
Recommendations
Other subjects
Brochure

Disclaimer: InThinking subject sites are neither endorsed by nor connected with the International Baccalaureate Organisation.

Student access tools
 You need to log-in or subscribe in order to use Student access.

The importance of branding

The importance of branding (AO2)"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."- Jeff Bezos (b.1964), Founder and CEO of Amazon.comTake a look at the image below. Which one is the odd one out and why?Most responses would suggest that the odd one out is Pepsi. This is because Sprite, Fanta, and Coca-Cola are brands owned by the Coca-Cola Company.

To access the entire contents of this site, you need to log in or subscribe to it.

Alternatively, you can request a one month free trial.