4.5 Glossary of key terms
Unit 4.5 Glossary of key terms - The marketing mix (7Ps) Note: HL only key terms are shown in red text. Key term Definition Above the line promotion (ATL) Form of promotion that refers to any form of paid-for promotional technique through independent consumer media. Advertising A form of visual and/or audio marketing communication used to inform and persuade people to buy a certain good or service. After-sales care...