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4.5 Glossary of key terms

Unit 4.5 Glossary of key terms - The marketing mix (7Ps)Note: HL only key terms are shown in red text.Key termDefinitionAbove the line promotion (ATL)Form of promotion that refers to any form of paid-for promotional technique through independent consumer media.AdvertisingAfter-sales careAgentsBelow the line promotion (BTL)BrandBrand awareness

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