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Profitability ratios

Profitability ratios (AO2, AO4) & Possible strategies to improve these ratios (AO3) Ratio analysis is a quantitative management planning and decision-making tool, used to analyse and evaluate the financial performance of a business. Profitability is a measure of a firm's profit in relation to another variable, such as its sales revenue or capital employed. This section of the IB Business Management syllabus examines...

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