Video documentaries - MNCs
Video documentary 1 - KFC Watch this 15 minutes video, featuring an interview with a former KFC executive on KFC’s success in China and how it exploited a first-mover advantage back in 1987 when the fast-food operator opened its first outlet near Tiananmen Square in Beijing. During its first 20 years in China, KFC opened more than 2000 other restaurants across the country as part of its rapid growth strategy - a...