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4.5 Glossary of key terms (Product)

Unit 4.5 Glossary of key terms (Product) Key termDefinitionBrandBrand awarenessBrand developmentBrand loyaltyBrand switchingBrand valueBrandingConsumer goodsCustomer loyalty schemesExtension strategiesGenericized brandsGlobal brandsInnovatorsLogoMarketing myopiaMulti-brand strategy

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