Glossary of key terms - index
It is vital that students learn the key terms used in IB Business Management. Click on the links below for the main key terms for each chapter/section of the syllabus. There are also definition questions in the Question Bank here.
- 4.1 The role of marketing
- 4.2 Marketing planning (including introduction to the four Ps)
- 4.3 Sales forecasting (HL Only)
- 4.4 Market research
- 4.5 The four Ps - Product
- 4.5 The four Ps - Price
- 4.5 The four Ps - Promotion
- 4.5 The four Ps - Place
- 4.6 The extended marketing mix (7Ps) (HL Only)
- 4.7 International Marketing (HL Only)
- 4.8 E-commerce
For the full list of key terms from this website (covering 560 definitions), click the link here.
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