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1.3 Organizational objectives

1.3 Organizational objectives

Learning outcomes

"All our dreams can come true, if we have the courage to pursue them” - Walt Disney (1901 - 1966)

"It's easier to change directions if you are in motion." - David Allen (b.1945), American productivity and management consultant

“To accomplish great things, we must not only act, but also dream, not only plan, but also believe.” - Anatole France (1844-1924), Nobel Prize Winner for Literature, 1921

This section of the IB Business Management syllabus examines the objectives of business organizations. It discusses the aims, objectives, strategies and tactics of businesses, driven by the organization’s vision and/or mission statement.

Students also need to understand why organizations change their objectives in response to changes in the internal and external business environments.

Finally, students need to be able to use business management tools, theories and techniques such as SWOT analysis, CSR and the Ansoff growth matrix.

The learning outcomes (or assessment objectives) for this section of the IB Business Management syllabus are:

  • Vision statement and mission statement (AO2)
  • Aims, objectives, strategies and tactics, and their relationships (AO3)
  • The need for organizations to change objectives and innovate in response to changes in internal and external environments (AO3)
  • Ethical objectives and corporate social responsibility (CSR) (AO1)
  • The reasons why organizations set ethical objectives and the impact of implementing them (AO3)
  • The evolving role and nature of CSR (AO3)
  • SWOT analysis of a given organization (AO3, AO4)
  • Ansoff matrix for different growth strategies of a given organization (AO3, AO4)
InThinking Business Management resources

Click the hyperlinks below to access the InThinking resources for this particular section of the IB Business Management syllabus.

Return to the Unit 1 Business organization and environment homepage

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