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Psychological pricing

This section of syllabus requires students to determine the appropriateness of psychological pricing (AO3).Psychological pricing uses numbers and decimals in such a way to make the price seem (artificially or psychologically) lower. The use of rounding down numbers can have a psychological impact on customers who perceived the price as being a lot lower. For example, $99.95 instead of instead of $100.00. In simple terms,...

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