Cost-plus (mark-up) pricing
Cost-plus (mark-up) pricing (AO3)"Why are beautiful products only made for a few buyers? It must be possible to offer good design and function at low prices."Ingvar Kamprad - Founder of IKEACost-plus (mark-up) (AO3)This part of the syllabus requires students to understand the appropriateness of the cost-plus (mark-up) pricing as a pricing strategy.Cost-plus pricing (or mark-up pricing) adds a profit margin to the costs...
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