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1.1 Introduction to business management

Unit 1.1 - Introduction to business management

Learning outcomes

“Business shapes the world. It is capable of changing society in almost any way you can imagine.”
- Dame Anita Roddick (1942 – 2007), Founder of The Body Shop

Businesses exist to satisfy the needs and wants of their customers by selling goods and services, usually in return for profit. This section of the syllabus considers the main functions of business organizations (HRM, finance, marketing and operations management).

The learning outcomes (or assessment objectives) for this section of the IB Business Management syllabus are:

  • The role of businesses in combining human, physical and financial resources to create goods and services (AO2)

  • The main business functions and their roles (AO2):

• human resources

• finance and accounts

• marketing

• operations

  • Primary, secondary, tertiary and quaternary sectors (AO2)

  • The nature of business activity in each sector and the impact of sectoral change on business activity (AO2)

  • The role of entrepreneurship (and entrepreneur) and intrapreneurship (and intrapreneur) in overall business activity (AO3)

  • Reasons for starting up a business or an enterprise (AO2)

  • Common steps in the process of starting up a business or an enterprise (AO2)

  • Problems that a new business or enterprise may face (AO2)

  • The elements of a business plan (AO2)

InThinking resources

Click the hyperlinks below to access the InThinking resources for this particular section of the IB Business Management syllabus.

Return to Unit 1 - Business organization and environment homepage

 

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