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Extension strategies

Extension strategies (AO3)"Design is not just what it looks like and feels like. Design is how it works."Steve Jobs (1955 - 2011), co-founder and former CEO of AppleExtension strategies are marketing approaches used to lengthen the product life cycle. They are used as a product enters or is in the decline stage of its life cycle product because the market is saturated. Essentially, extending a mature product’s life...

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