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27 Oct 2026
Halloween special - The Dead Brands Graveyard
Halloween special - The Dead Brands Graveyard! 🎃👻 The Dead Brands Graveyard – A Spooktacular IB Business Management Activity! 🪦💀 With Halloween just around the corner (for those who observe it), here's...
19 Oct 2026
The business of international eduction
The business of international education: A $78 billion classroom case study Schools educate students, develop skills, and serve communities. They also recruit employees, manage budgets, compete for enrolments,...
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See all"I am an avid follower and fan of your inspiring work on InThinking Business Management for years."
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The Doon School
"I have to take my hat off to Paul, not only is he an outstanding educator, but he is a trail-blazer in our field of knowledge. As an IB Business Management teacher, I found it difficult to find quality resource; our discipline is not a science or an..."
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Thailand International Schools Business and Economics Teachers Network
Subscriber comments
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Dear Paul, I think there is a typo in the Exam Practice Question with McDonald's, question b), where it states why 'differentiation' is important. 'Differentiation' is part of Porter's. It should be 'diversification', unless the question intentionally...
BMT 2 - Ansoff matrix -
Dear Carrene Please clarify your query "IB Business management fomulae sheet" With best wishes
FAQs - Exams -
IB Business management fomulae sheet
FAQs - Exams
Paul
Site authorDear Henry This is not an error. Differentiation occurs in more than one place in the syllabus. In this particular case, it refers to "How organizations can differentiate themselves and their products from competitors (AO3)". With best...
BMT 2 - Ansoff matrix