2.5 Organizational culture (HL only)
2.5 Organizational (corporate) culture (HL only)
Watch this short (promo) video clip about working at Google. What does it suggest about the culture of working at Google?
This video can help students to consider the main elements of the norms at Google, which help to formulate its cultural identity and culture. For example, Google promotes creativity / free thinking and does not run on traditional rules / policies / procedures. This is, perhaps, vital for its business success. For example, although not mentioned in the video, the culture at Google enabled one of their employees to code the basis for the creation of Gmail in a single day!
InThinking Business Management resources
Click the hyperlinks below to access the InThinking resources for this particular section of the IB Business Management syllabus.
- Organizational culture (AO1)
- Elements of organizational culture (AO2)
- Types of organizational culture (AO2)
- The reasons for, and consequences of, cultural clashes (AO3)
- How individuals influence organizational culture & how organizational culture influences individuals (AO3)
- Unit 2.5 Smart quiz questions
- Unit 2.5 Organizational culture - Question bank (interactive questions to test student understanding)
- Glossary of key terms
InThinking lesson ideas
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