Changing technology & promotional strategies
Digital technology has revolutionised the way in which businesses use promotional strategies. Examples include viral marketing, social media marketing (SMM) and social networking.“Ordinary people can spread good and bad information about brands faster than marketers.” ~ Ray Johnson (1927-1995), American artist“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”...
To access the contents of this site, you must subscribe.