InThinking Subject Sites

Subscription websites for IB teachers & their classes

Find out more


Sitemap
Recommendations
Other subjects
Brochure

Disclaimer: InThinking subject sites are neither endorsed by nor connected with the International Baccalaureate Organisation.

Student access tools
 You need to log-in or subscribe in order to use Student access.

Physical evidence in the marketing (HL Only)

This section of the IB Business Management syllabus examines the importance of tangible physical evidence in marketing a service (AO3) (HL Only).Physical evidence (or the physical environment) in the extended marketing mix refers to the tangible aspects of a service, such as the physical appearance or tangible aspects of a restaurant, coffee shop, retail outlet, school or hotel. In the hotel industry, the appearance...

To access the contents of this site, you must subscribe.