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Promoting the DP

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Promoting the DP to parents

This page brings together key messages and practical resources to help you, as school leaders and IB Coordinators, communicate the value of the Diploma Programme (DP) to parents and prospective families. The messages are designed to be adapted and used in your own school websites, letters, presentations and promotional materials, helping you explain what makes a DP education distinctive and how it prepares students for university, further study and life beyond school.

Top Tip: Explaining IB educational philosophy through practical examples is more effective than relying on pedagogical terminology, particularly in multilingual and multicultural communities.

What makes a DP education distinctive?

Key messages

The DP aims to develop more than academically successful students. It seeks to nurture knowledgeable, skilled and purposeful young people who can think independently, adapt to change, engage with different perspectives and make a positive contribution to the world. Its combination of academic challenge, independent research, critical reflection and meaningful action helps students prepare not only for university, but also for the opportunities and responsibilities of life beyond school.

A rigorous academic education with breadth and depth

The DP offers students a challenging academic education that combines breadth of learning with the opportunity to specialise. Students study six subjects, normally across different subject groups, choosing three at Higher Level and three at Standard Level. This balance enables them to develop knowledge and understanding across a range of disciplines while pursuing particular academic interests in greater depth.

Excellent preparation for university

The DP develops the academic knowledge, independence and intellectual skills that universities value. Students learn to manage demanding workloads, engage critically with ideas, construct arguments and take responsibility for their learning. The programme provides strong preparation for higher education, where independent study, intellectual curiosity and the ability to apply knowledge are essential.

Developing independent and critical thinkers

DP students are encouraged to question assumptions, examine evidence and consider different perspectives. They learn not simply to accept information but to evaluate it, challenge ideas and develop their own informed judgements. These capabilities are important for university study and for navigating an increasingly complex world.

Learning to research and pursue ideas in depth

The Extended Essay gives students the opportunity to investigate a topic of personal interest through independent research. They formulate a research question, explore relevant sources, develop an argument and communicate their findings in an extended piece of academic writing. Through this experience, students develop the research, analytical and organisational skills that will help them succeed in higher education.

Understanding how we know what we know

Theory of Knowledge (TOK) encourages students to reflect on the nature of knowledge and how we come to understand the world. They explore questions about evidence, interpretation, perspectives and the limitations of knowledge. TOK helps students become more thoughtful and critical about the information they encounter and the conclusions they reach.

Developing skills for life beyond the classroom

The DP develops much more than subject knowledge. Students strengthen their research, communication, collaboration, critical thinking and self-management skills. They learn to organise their time, work independently, solve problems and respond constructively to challenges. These transferable skills and dispositions help students adapt to a rapidly changing world and provide a foundation for success in higher education, employment and life beyond school.

Becoming active and responsible contributors

The DP encourages students to look beyond their own interests and recognise their capacity to make a positive difference. Through Creativity, Activity, Service (CAS), students explore their interests, develop new skills and engage with their communities. They learn to take initiative, work with others and respond to issues that matter to them. In doing so, they develop a sense of purpose and responsibility, recognising that their knowledge, skills and actions can contribute to making the world a better place.

Developing an international perspective

The DP encourages students to engage with different cultures, viewpoints and ways of understanding the world. They explore issues from multiple perspectives, consider the connections between local and global challenges and develop an appreciation of the diversity of human experience. They learn to approach differences with curiosity, respect and understanding, recognising their responsibilities as members of local and global communities.

Becoming confident, resilient and reflective learners

The demands of the DP encourage students to develop perseverance, self-awareness, initiative and confidence. They learn to manage competing priorities, respond to feedback, reflect on their progress and take responsibility for improvement. They develop the independence and resilience to tackle unfamiliar challenges, the confidence to take informed decisions and the disposition to become active contributors and leaders.

Gaining an internationally recognised qualification

The IB Diploma is respected by universities around the world. The IB works with higher education institutions to promote recognition of the Diploma and communicate its value in university admissions. Depending on the institution and country, students may also benefit from advanced standing, course credit or scholarship opportunities. The qualification provides students with opportunities to pursue higher education in different parts of the world.

IB Alumni speak out ...

To celebrate their 50th anniversary the IB produced a very useful video introducing us to some of the IB alumni who graduated from the IB Diploma Programme and went on to do incredible things every day to make their community—and the world—a better, more peaceful place. These are just a few who represent what it means to be an IB graduate, and what it means to put the skills learned in the IB into practice. This would be a great video to show when explaining the impact of the IB to students and parents. Read more HERE.

The International Baccalaureate (IB) has produced this page on its open-access website, showcasing first-hand reflections from alumni on the impact of the DP on their academic pathways, personal development and future opportunities. It is a valuable source of authentic student stories that schools can draw on when marketing the DP to prospective students and parents, providing credible, relatable insights into the programme’s long-term benefits.

Infographics

Many schools were proud of their IB results and communicated their success in a visual way (see the first infographic below).  Cindy Adair, International School Assistant Principal produced an Alternative IB Infographic.

  • Identify the key messages of both.
  • Reflect on the strengths of both.
  • Consider what you would put in your infographic.

Nick Alchin, Head of College at UWCSEA, explains the school’s approach to reporting exam results. While academic achievement is important, UWCSEA prioritizes holistic education, student wellbeing, and individual growth over purely numerical results. Detailed grade reporting can encourage unhealthy competition and overshadow broader learning outcomes. The school values all students’ efforts, from top achievers to those facing challenges, and emphasizes creativity, choice, and experiential learning alongside academics. Despite this, UWCSEA shares results contextually to maintain transparency and market competitiveness. See 'Beyond the numbers: Celebrating  the achievements and aspirations of the Class of 2025.

IB promotion

Activity: Researching a promotional presentation

As pedagogical leader you will need to present the rationale for offering an IB programme to various stakeholder groups.

This is an activity that you can use with all staff.  I would split them into small groups with each group carrying out a piece of inquiry on their own and then compiling in plenary.

  • Go to the IB Portal and go to the Diploma Programme. Under Diploma Resources go to the research area and click on 'Studies on student and school outcomes' where you will find many articles to choose from, especially those demonstrating the impact of the Diploma Programme.
  • Review one article and consider how the study could be used to support interested students and parents as well as retain current students?
  • Share your findings in plenary using collaborative tools such as Graffiti boards.
  • What agenda would you create for a pre-diploma parent evening or a mid-diploma evening in support of retention?

Resource Bank

The IB: A Ticket to What, Messenger, J, 2008. In this opinion piece Messenger argues that the IB Diploma Programme is much more than a ticket to university. It is "a ticket to a fulfilling life, one that is characterised by an enduring thirst for knowledge, service to humanity, and strength of purpose." He argues that the DP can "open your mind."

Five ways to increase student recruitment: This whitepaper outlines key strategies to boost student recruitment by addressing challenges schools face. It highlights how offering IB’s focus on mental health and resilience can attract students, while also preparing them for future careers through its Diploma and Career-related programmes. The global recognition of IB qualifications appeals to international families, and its curriculum’s relevance to real-world issues like sustainability engages students. Furthermore, the IB’s emphasis on community service aligns with modern values, helping schools differentiate themselves in a competitive education market.

North America

12 benefits of International Baccalaureate Diploma Program is a useful newspaper article.

10 reasons why the IB Diploma Programme is ideal preparation for university. Click HERE to access it.

Two other articles written from a North American perspective are Pros and Cons of International Baccalaureate Program and Measuring IB program benefits for US schools.

This is a good article by the University of Melbourne: Lessons to learn from the International Baccalaureate.

A good blog that provides anecdotal evidence of how the IB has prepared someone for their future career can be found HERE. "The IB and United World Colleges movement trained me to challenge the status quo, search for innovative solutions to social problems and equipped me with the tools to successfully start a sustainable project. The service component of the IB, which is especially reinforced in the UWC, was key to making me realize change-making could become a way of life."

IB Alumni speak. Showcase your alumni: heartfelt, honest stories from alumni who are at University or in the workforce will encourage other students that are challenged by what the IB requires of them. Each year the IB asks alumni students to share their experiences, interests and advice in their graduate voices’ series. Here are a few of their views – all very useful for ‘getting inside’ the value of an IB education. DP graduate Leilani Stacy from Richard Montgomery High School, USA reflects on how her IB education impacted her life. Vitan Patel from Fountainhead School in Surat, India, highlights key benefits of an IB education in university and the job market. Eman Elraie speaks about how your attitudes and skills help you achieve your goals and her experience of the Diploma Programe.

IB World Magazine contains useful articles, such as How do we prepare students for the Fourth Industrial Revolution? IB World Magazine, April 2019. “As new technology rapidly transforms society in unprecedented ways, we must make sure students are equipped with the right skills.”

IB diploma for university, jobs: is perfect exam score worth the stress? Four students with top marks discuss. This article from the South China Morning Post discusses the value of an IB Diploma.

In the article, Why the IB Middle Years Programme (MYP) is the Best Foundation for IGCSE, A Levels, and the IB Diploma Programme, Dr. Tassos Anastasiades argues that (a) The IB Middle Years Programme (MYP) is presented as a stronger foundation than IGCSE for progressing to A Levels and the IB Diploma Programme. It emphasizes inquiry, conceptual understanding, and real-world application rather than rote memorisation. By MYP Year 4, students typically meet or exceed IGCSE standards, and by Year 5, they are already developing the higher-order thinking and research skills required for advanced qualifications; and (b)  MYP prepares students well for exams without relying on traditional test-heavy methods. Through consistent use of rubrics, structured writing tasks, and extended inquiry like the personal project, students become confident, independent learners. They learn how to manage time, justify their reasoning, and perform well under exam conditions while retaining the ability to think critically and communicate effectively.

Summary notes

Recognition

  • IB DP held in high regard by universities throughout the world
  • Most US colleges grant credit or advanced standing for high performance in DP courses
  • Students gain entrance into a more selective US college
  • Students are twice as likely to enter into a top 20 UK university
  • Students have easier time adjusting to university studies

DP Characteristics

  • A continuum of education K-12
  • Proven high quality over 50 years
  • International perspective
  • Depth and breadth (HL+SL)
  • Variety in assessments (multiple, internal + external)
  • CORE – promotes lifelong learning + reflection + action

High alignment of material to expectations of university faculty. Click here for report.

Core skills

IB develops core skills required by universities

  • an understanding of and appreciation for research (e.g. Extended Essay)
  • presentation and communication skills
  • critical thinking skills (e.g. TOK)
  • report writing skills
  • a sense of international mindedness and cultural understanding (IM)
  • time management skills
  • sense of self-awareness and responsibility (e.g. CAS)
  • inquiry approach (ATL)
  • self-direction skills
  • global awareness

Academic achievement

  • Diploma = rigorous pre-university programme
  • Diploma has depth (HL) and breadth (+SL+Core)
  • Diploma graduates tend to gain admission to their preferred university
  • Diploma performance = best predictor of college performance
  • Higher graduation rates than national averages
  • IB students earned higher GPAs and graduated at higher rates

Activity 2: Developing your key messages

How do you market the IB in relation to other programmes? Consider writing an article for your parents clearly describing the benefits of each. There are many such articles to be found on the internet.  Here are links to a few as illustration:

A-levels or IB? Which is best for you? Click here to access it. A-levels, IB and Pre-U Explained. Click here to access it.

Use the following template to plan your presentation

Key Message #1
 
Content 
Target Audience 
Goals 
Key Message #2
 
Content 
Target Audience 
Goals 
Key Message #3
 
Content 
Target Audience 
Goals 

Tags: university recognition, promote

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