How to 'market' CAS - a key presentation
- IB Programmes: PYP | MYP | DP | CP
- Diploma Programme Core
- Creativity, Activity, Service
- How to 'market' CAS - a key presentation
This page aims to provide Diploma Programme Coordinators with the information and materials to lead their pedagogical teams in the implementation of CAS.
It provides an overview presentation to use with various stakeholder groups (students, staff, parents and governors). This guided presentation introduces people to the nature of CAS. All key documents are signposted. A top tips section shares good practice on implementing CAS.
Key issues
As Diploma Programme Coordinator you will need to:
- be an advocate: make sure that there is school-wide commitment to CAS and its learning outcomes
- provide resources: ensure that the school allocates sufficient resources to support the CAS programme (Standard B2.1a) e.g. staff to act as CAS supervisors, physical resources within and outside school
- appoint: a CAS Coordinator - with adequate time allowance (e.g. for information sessions, formal interview meetings with students etc) - and make sure they are recognised as a pedagogical leader in the school
- train: professionally develop the CAS team (with the CAS Coordinator)
- communicate: make sure that all key stakeholders - students, teachers, parents - are informed about all aspects of the CAS programme. Ensure CAS Coordinator produces a CAS Handbook specific to the school - this should be a school-based guide to CAS that explains the requirements of CAS and student responsibilities
- network: develop long-term relationships with communities in order to provide CAS opportunities e.g. non-government organisations, local commerce and industry, community groups etc.
- enable: ensure that there are opportunities for students to choose their own CAS experiences and that a process is put in place for students to develop their CAS plan.
- support the CAS Coordinator as they carry out risk assessments
Documents
- The Impact of Creativity, Action, Service (CAS) on students and communities, Mary Hayden, Anthony Hemmens, Shona McIntosh, Andrés Sandoval-Hernández, Jeff Thompson, University of Bath
- CAS Guide (for students graduating in 2017 and after) available from the IB Portal.
- CAS Subject Brief, IB. Click HERE to access it.
- CAS Teacher Support Material (TSM) contains a wealth of practical ideas and is well worth looking at. It can be found via the IB Portal. For example it contains examples of CAS experiences, samples of student reflections, a student cheklist for CAS, CAS Coordinator job description, and a wealth of helpful teaching strategies.
- IB research paper: Discussion document for the curriculum review of creativity, action, service, August 2011, IB. Click HERE to access it.
Presentation
Coordinator Notes:
1. Title page
2-3. What is it?
The CAS Guide states: "The three elements of the Diploma Programme core (TOK, CAS and the extended essay) were introduced by the original curriculum designers of the Diploma Programme as a way to educate the whole person." The IB is seeking to make closer links between these three elements of the Core in order to underline that the DP is about educating the whole person and is not just a course of study.
CAS is very much about experiential learning - learning through and from experiences. The experiences students have in CAS allows them to develop their personal and interpersonal skills. As the CAS Guide states “A meaningful CAS programme is a journey of discovery of self and others. For many, CAS is profound and life-changing."
A CAS experience is a specific event in which the student engages with one or more of the three CAS strands (Creativity, Activity, and Service). A CAS experience can be a single event or may be an extended series of events. An experience must have the potential for personal growth and provide opportunities to develop the Learner Profile attributes.
Successful completion of CAS is a requirement for the award of the IB Diploma.
4-6. Aims: Common ams to the Core and specific aims of CAS.
These aims are the generic aims of all three aspects of the Core (TOK, EE & CAS). How does CAS achieve this?
- Supporting and being supported by subjects: service learning opportunities could build on what students have learnt in their subjects and in return the service learning could develop new underatandings and meanings in their subject.
- Fostering international-mindedness: the ultimate goals of international mindedness is to develop responsible global citizens. CAS can do this if the CAS project reflects an issue of global significance which is then explored from a local perspective.
- Developing self-awareness and a sense of identity: each element of the Core encourages students to reflect on their values and their place in the world. CAS encourages students to evaluate their commitent to helping those in need as well as exploring the concept of advocacy.
CAS has been described as the IBs's 'qualitative difference'. The following quote by Alec Peterson (the first Director General of the IB) is a good provocation to start discussing CAS: "...if you believe in something, you must not just think or talk or write, but must act. (Alec Peterson, Schools Across Frontiers).
7. What does 'CAS' stand for?
The CAS Guide states: "As a shining beacon of our values, CAS enables students to demonstrate attributes of the IB learner profile." (page 8)
Students engage in CAS experiences involving one or more of the three CAS strands.
- Creativity: creativity in all aspects of life: artistic, leadership, learning new skills etc.
- Activity: physical challenges, encourages a healthy lifestyle (if you aren't sweating it isn't activity!)
- Service: Must (a) have learning benefits, (b) involve real responsibility, (c) involve helping people.
8. Creativity: Students are encouraged to extend themselves into unfamilar areas and tackle new challenges. If they are already proficient at a skill or art form they could build on that but take on more challenges and develop new skills. Alternatively they could experience new forms of creativity. The key is to be challenged, extend oneself and be creative, original. Students may evidence their creativity in a whole variety of ways:for example, through a recording, a presentation, an exhibition, social media or shared discussion.
Reflection is at the heart of CAS. Students may wish to reflect their creativity through music, art, a blog posting, photos etc.
9. Activity: Key concept here are activities that promote lifelong healthy habits related to physical well-being. Experiences could be individual and team sports, aerobic exercise, dance, fitness training etc. If a student already partakes in many physical activities they should consider looking for new challenges and set new personal goals within that activity.
10. Service:
- Service is often seen as one of the most transforming elements of the DP. It is all about engaging with the community, giving of yourself in order to help others.
- However, it is important that students do not see this as just an opportunity to make themselves feel better. This is why we speak about 'service learning'. Service is an educational activity in which students need to meet the authentic needs of the community in which they are serving. This means they need to follow the stages framework to investigate and carry out research into what the community is telling them is an actual need. Then planning how to meet that need, reflecting on the service they are giving. As the CAS Guide says: "The community may be the school; however, it is recommended that service experiences extend beyond the school to local, national and/or international communities. Community involvement includes collaboration with others, as students investigate the need, plan and implement their idea for service."
- Four types of service action which students are encouraged to engage in: making a meaningful contribution to your community and society through: (a) direct service; (b) indirect service; (c) advocacy, and/or (d) research (see page 22 of the CAS Guide for a fuller description of these types of service action).
11. Student Expectations
CAS is very much about experiential learning - learning by doing. Students need to understand that they definitely need to take a personal interest and be proactive. It is not about learning something from a book or experts. It is very much about involving oneself in experiences and learning personally from them.
12. CAS Stages
How are students to plan and execute these experiences? The CAS stages have been adapted from Cathryn Berger Kaye’s “five stages of service learning”, 2010. These stages provide a framework as students plan their CAS experiences. They are also helpful in a more generic sense and can help students in many aspects of their life.
Students carry out:- Investigation: identify their interests, skills and talents to be used in considering opportunities for CAS experiences
- Preparation: clarify roles and responsibilities, develop a plan of actions to be taken, identify specified resources and timelines, and acquire any skills needed to engage in the CAS experience;
- Action: implementing their idea / plan'
- Reflection: this is when they describe what happened, express feelings, generate ideas, and raise questions;
- Demonstration: when they make explicit what and how you learned and what you accomplished.
Note how these stages should help to reflect, increase in self-awareness, metacognitively learn how to learn and recognise perosnal development.
13. CAS Project
A CAS project is a collaborative, well-considered series of sequential CAS experiences, engaging students in one or more of the CAS strands (Creativity, Activity, Service).
The main issue about a CAS Project is to ensure a student participates in sustained collaboration over a period of time (i.e. CAS is not about collatin a host of individual experiences). As the CAS Guide (page 24) says: "Through this level of engagement students may discover the benefits of teamwork and of achievements realized through an exchange of ideas and abilities. A CAS project challenges students to show initiative, demonstrate perseverance, and develop skills such as those of cooperation, problem-solving and decision-making."
A CAS project has to:
- have a clear purpose
- be a collaborative experience
- include all CAS stages
- take place over at least a month
- include elements of international mindedness and global engagement
Note on service projects: they must focus on the authentic needs of the community they are trying to help; if the service project is going to happen outside the local context the student(s) must take into account the possibility for continuation (e.g. by the next cohort of CAS students).
14. Interviews
There has to be a minimum of THREE interviews between each student and the CAS coordinator/adviser. TWO should occur in the first year and the THIRD in the second year. Feedback from these interviews needs to be recorded by CAS coordinator/adviser.
- Interview 1: discuss student interests, ensure student understands CAS requirements, explain CS stages and portfolio etc.
- Interview 2: this is normally held at end of first year of DP to assess student progress in CAS so far.
- Interview 3: which is a summative interview focusing on the students' achievement against the CAS learning outcomes.
15. Reflection
Being reflective is one of the IB Learner Profile attributes. It is defined in the following way: "We thoughtfully consider the world and our own ideas and experience. We work to understand our strengths and weaknesses in order to support our learning and personal development." (IB Learner Profile).
In CAS we specifically focus on affective reflection. Affective reflection looks at what students feel as a result of their experience. How has this experience changed their attitudes or opinions or sensitivities? The intention of reflection in CAS is to:
- deepen learning
- consider relevance of experience
- explore personal and group values
- recognise the applicaion of knowledge, skills and attributes
- identify strengths and areas for development
- gain a greater understanding of self and others
- place experience in a larger context
- generate relevant ideas and questions
- consider improvements in individual and collective choices and actions
- transfer prior learning to new situations
- generate and receive constructive feedback
- develop the ongoing habit of thoughtful, reflective practice
Students are not expected to reflect on every CS experience - it is the quality not the quantity of reflection that is important. They should choose significant moments to reflect upon. Students may use any media they wish in which to reflect (videos, photographs, blogs etc.). Don't forget is is primarily through the quality of their reflection that CAS coordinators can determine whether students are meeting the learning outcomes for CAS.
16-17. CAS Portfolio: the showcase of a students' achievement and reflections on them. It can be in any format, althoygh the CAS Guide does suggest three useful titles: Profile, Experiences, Evidence (CAS Guide pages 30-31).
Although CAS is not formally assessed students provide evidence of achieving the following seven learning outcomes AT LEAST ONCE in their CAS Portfolio. Some of these learning outcomes will be achieved on many occasions, some on some occasions. Note that not all CAS experiences will lead to a learning outcome. The student needs to work with the CAS Coordinator/Adviser to agree what evidence is needed for the portfolio. Often the evidence is in the reflections students make on their experiences. Use ManageBac to build the CAS Portfolio.
- Identify own strengths and develop areas for growth
- Demonstrate that challenges have been undertaken, developing new skills in the process
- Demonstrate how to initiate and plan a CAS experience
- Show commitment to and perseverance in CAS experiences
- Demonstrate the skills and recognize the benefits of working collaboratively
- Demonstrate engagement with issues of global significance
- Recognize and consider the ethics of choices and actions
18. CAS links with TOK and Extended Essay
TOK: (a) in CAS students develop personal knowledge through gaining awareness of the world as well as shared knowledge of how communities construct knowledge; (b) CAS experiences can provide basis from which knowledge questions arise; (c) their involvement in, for example, creative activities, will give them a greater understanding of different ‘ways of knowing’ (e.g. imagination); (d) CAS helps students consider their ethical choices.
Extended Essay: The CAS Guide (page 6) states: “Through CAS experiences, a student’s exposure to particular global issues at a local level may give rise to an interest in furthering their understanding of these issues through academic research. Both the extended essay and the world studies extended essay allow students to explore the issues that may have arisen during CAS.”
19. CAS & Subjects
The IB encourages each subject group to make links to CAS experiences. The CAS Guide (page 5) provides examples of what these could be. For example: “Group 3 students could record the oral histories of people living in elderly residential facilities and create family memoirs, create a social enterprise addressing a community need or collaborate on a community garden.” Additional suggestions on the links between Diploma Programme subjects and CAS can be found in the Creativity, activity, service teacher support material.
20. CAS: a personal journey of self-discovery
This returns to the beginning of this presentation when we looked at how CAS is all about experiential learning.
Top Tips for Coordinators
- Establish projects that will outlibe cohorts: having legacy activities can be powerful in creating a CAS culture within the school as well as demonstrating on-going benefit for students and community.
- Schedule organising events to work on a particular strand of CAS with your students. For example, a Service Challenge Day which would allow you to introduce 'service' and what service learning means, plan the three stages, and then conclude with articulation of the service challenge. Such days also raise the profile of the Core (and CAS) winthin the school as well as allow for collaborative working between students and staff.
- Timetable regular CAS classes - this will provide students with adequate time for planning and reflecting on their CAS activities. It is also an opportunity for you to provide training and feedback sessions for your students on their activities.
- Maintain regular communication between CAS Coordinator / Diploma Coordinator and students. This is important to keep CAS high on their agenda but also to provide opportunities for you to monitor their progress.
- Keep CAS profile high both within school and wider community - reporting successes through for example, a website to spotlight student activities. This is also important for maintaining good links with academic subjects and showing how they support and are supported by CAS.
- A dedicated service coordinator is not mandatory but it is a good idea to ensure continuity and the design of a strong service programme.
- Build on what you are passionate about: encourage students to design activities around things they are passionate about since this will naturally encourage more buy in.
One Coordinator’s enthusiasm for service can be flet in the following request:
“We would love to collaborate with other IB schools to extend our support during natural calamities and tragedies. Although the impact of one school's efforts are not negligible, the combined efforts of multiple IB schools on Service projects for rehabilitation in Nepal for example would create a real impact on the communities directly affected. I would like to request the IB to please create a forum for CAS Coordinators to facilitate/coordinate service activities at an international scale. Also if the IB could help gain an entry point with international organisations such as the United Nations then IB students could reach out to a larger community and be involved in ongoing, real projects that bring about a tangible impact to the world.” (The Impact of Creativity, Action, Service (CAS) on students and communities, Mary Hayden, Anthony Hemmens, Shona McIntosh, Andrés Sandoval-Hernández, Jeff Thompson, University of Bath p.87)
Template documents
CAS Handbook - for students and parents
You need to provide students and parents with a CAS Handbook. The CAS Guide (IB) make it clear that each school should develop their own, in order to ensure that it is contextualised to its setting. However, you can use sections out of the CAS Guide to populate some of the more generic elements of the handbook. Just ensure you write it in student-friendly language.
Below I include a draft contents page which you may like to use. If you type in CAS Handbook into a search engine you will see exaples of such handbooks from many IB schools.
The following CAS Handbook is printed by kind permission of Carlos Ignacio Calzada Ruiz (CAS Coordinator) and Simon David Hatton-Burke (Head of School) of International School San Patricio Toledo. I was impressed by the way in which this school has integrated the Learner Profile into the CAS Programme.
Activities to use with staff
CAS is very much about experiential learning - through and from experiences. The experiences students have in CAS allows them to develop their personal and interpersonal skills. As the CAS Guide states “A meaningful CAS programme is a journey of discovery of self and others. For many, CAS is profound and life-changing."
- Think of an experience you have had when you have learnt something significant (e.g. learning a new interest, hobby, an expereince in life / on holiday. Share these experiences in small groups, identifying the key learning you took from it.
Experiential learning - learning by doing - takes place in a cycle which has been described by educationalists such as David Kolb and Jean Piaget. It involves:
- Experiencing: engaging in a particular activity or experience.
- Reflecting: reflecting on what you felt and what you learnt during the experience.
- Conceptualizing: making sense of your experience by drawing conclusions - developing an nderstanding of the relationship between action and its effects.
- Applying: applying what you have learnt to new situations.
- Graffiti Wall: Use the internet to find a quote about experiential learning that resonates with you. Use a padlet or another collaborative tool (Google docs etc) to post these quotes. How might these quotes stimulate CAS students?
Now try it out in the following activity.
Explain the shape
- Work with a partner. One of you is the drawer and the other is the describer.
- Place yourself back to back. The describer faces the projector on which the picture on the right is projected. The describer has to describe the drawing to the drawer who then attempts to replicate what is on the projector. You have two minutes.
- What did you learn about communication? The use of language? Which questioning techniques did you use?

This is a useful introductory activity to enable staff to explore what CAS may look like in their school.
- Access the CAS Teacher Support Material (TSM) on the IB Portal.
- Divide up the article 'What CAS looks like around the world' in Section One: Programme Development.
- Groups collate key ideas and then share in plenary.
- As a group discuss what you would like your CAS programme to look like.

If your understanding of CAS was a book what would the title of the book be?
This activity allows teachers to focus on the CAS learning outcomes and to brainstorm opportunities available to students that will enable them to provide evidence against the learning outcomes.
- Divide the CAS learning outcomes amongst groups of staff.
- Each group to brainstorm (a) activities that students already do that enable them to provide evidence against the learning outcome, and (b) additional ideas you have about activities that they could do.
- How might students show evidence against these learning outcomes in their portfolio / interviews?
- Share findings in a gallery walk.
Document: You will need the CAS Guide pages 11-12 to access the CAS learning outcomes. Alternatively you can click HERE for a summary.
The IB encourages each subject group to make links to CAS experiences. The CAS Guide (page 5) provides examples of what these could be. For example: “Group 3 students could record the oral histories of people living in elderly residential facilities and create family memoirs, create a social enterprise addressing a community need or collaborate on a community garden.” Additional suggestions on the links between Diploma Programme subjects and CAS can be found in the Creativity, activity, service teacher support material.
- Access the CAS Teacher Support Material on the IB Portal. There are links demonstrated between the subjects and CAS in Section Three: 'Coherence with IB programmes: CAS and DP subject groups.'
- In subject groups brainstorm CAS activities that arise from your subject.
- As a teaching faculty develop a strategy to explain these links to students.
- Access the IB Mission statement by clicking HERE.
- Evaluate the extent to which CAS could be described as the IB Mission in action.
- In groups design a radio or video advert which explores how CAS is the IB Mission in action.
Watch the following video in which Sir Ken Robinson explains how finding one's passion and true purpose in life is essential to human flourishing.
- In what ways might CAS give students an opportunity to find their passion and purpose in life?
- How could the ideas presented in this video provide a rationale for CAS.
- Discuss and share your thoughts.
How do we encourage students to get acvtively engaged in CAS activities, and especially service learning activities? In the following animate philosopher Roman Krznaric describes the importance of stepping outside ourselves and developing empathy for the needs of others. He states: "We need to shift to the age of outrospection, of discovering who we are and what to do with your life by stepping outside of yourself, discovering the lives of other people and other civilizations. The ultimate art form of outrospection is empathy." In the animate he explores what empathy is, why it matters and how people can develop their empathetic potential.
As you watch the animate reflect:
- What is empathy?
- Why is it important?
- How do we develop empathy?
- How can exploring empathy be a way in engaging students with service learning?
CAS Teacher Support Material (TSM) contains a wealth of practical ideas and is well worth looking at. It can be found via the IB Portal. For example it contains examples of CAS experiences, samples of student reflections, a student cheklist for CAS, CAS Coordinator job description, and a wealth of helpful teaching strategies.
- Teachers search the CAS Teacher Support Material.
- Find an activity or reading that you find interesting and useful.
- Be willing to share the key points you haved learnt from it with others so they become aware of the resource.
The value of CAS
Each year the IB invite to share their experiences, interests and advice with our global community in their graduate voice’s series. In this article a DP graduate Sekolah Pelita Harapan Sentul City in Indonesia, Maharani Hariga, shares her take on CAS as a meaningful experiential learning activity.
Links
You may also like to visit Reflection - Empathy since empathy is an important pre-requisite for service learning.
Tags: CAS