P2B: Power distance (Zhang)
Below you will see a sample response to a question on Paper 2, Section B. This question will always ask you to evaluate a study using two or more of four to six concepts. It is best if you attempt to mark the question yourself before reading the “Examiner's notes” at the bottom of the page. Zhang et al. (2010) investigated whether vice products (unhealthy) lead to higher levels of impulse buying than virtue products...