Sparrow (2011)
Sparrow et al, 2011 wondered if the Internet has become an enormous transactive memory store. If this is true, then individuals no longer feel the need to remember information but simply need to remember how to search for it effectively using a search engine such as Google. Below you will find the two-part study which led to the famous "Google Effect." You do not need to know both parts of the study, but the two...