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Rogers & Frantz (1961)

Rogers and Frantz (1961) carried out a study to see whether stereotypes could be the result of conformity to group norms. This study can be used in the sociocultural approach to answer questions about the following content:The origin of stereotypesSocial Identity TheoryBackground informationOne of the principles of the Sociocultural approach is that humans are social beings with a fundamental need to belong. Part of...

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