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De Dreu et al (2011)

The following study looks at the role of oxytocin in prosocial behavior. It also shows that oxytocin may play a key role in behaviors linked to Social Identity Theory. The study could be used either in the biological approach to discussing the role of hormones on human behavior or in the sociocultural approach as support for the social identity theory. It may also be used in the social responsibility (helping...


Tags: social responsibility, hormones, oxytocin, prosocial behavior, social identity theory

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