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Dion et al (1972)

Biologists argue that physical attraction is important because it communicates to us the health and reproductive potential of a partner. Cognitive psychologists, however, argue that physical attraction is more about information processing when choosing a partner. Dion et al (1972) proposed the halo effect, a cognitive bias that influences our judgment by linking physical beauty with other positive traits. This study...


Tags: halo effect, attraction, cognitive bias

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