Anderson and Pichert (1978)
The following study by Anderson and Pichert (1978) investigated the potential role of schema in the encoding and recall of a story. As you will see, the original study was problematic because of its very small sample size (n = 39). Borland et al. (1987) replicated the study with a much larger sample, supporting the reliability of Anderson and Pichert's findings. Background information A schema is a mental...