Promoting prosocial behavior
If social norms determine helping behavior, it might be argued that changing norms may decrease bystanderism and increase prosocial behavior. So, the question is, can we teach people to help others and avoid bystanderism? Beaman et al. (1978) showed students a film about helping. Two weeks later, the students were observed in what they believed was an emergency. The emergency was staged on campus to observe the...