Sociocultural theories of attraction
Finding the perfect partner may have more to do with environmental and cultural factors than we would like to think. It shouldn't be a surprise that it is easier to find a date on a college campus than if you work for a small start-up company outside of a major city. Psychologists in the sociocultural approach argue that there is no empirical proof that cognition precedes any form of decision-making. Robert Zajonc...